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While an increasing number of global brands are of emerging country origin, research about emerging global brands remains scare. The purpose of this paper is to provide the first theoretical effort to understand how consumers in the developed regions evaluate global brands from emerging countries. Building on globalization and social identity theory, the paper aims to shed light on the effect of global identity on consumer attitude toward emerging global brands, the process of such effect, and the boundary condition for it as well.

The authors used two non-student surveys in the USA and UK in which respondents’ global identity was measured and two laboratory experiments in which respondents’ global identity was primed. The operationalization of dependent variables is also divergent, either directly measuring attitude toward the global brands from developing countries or measuring consumer relative evaluation. Convergent results were reported from four studies.

The results show that when consumers’ global (vs local) identity is accessible, those from developed regions will show more favorable evaluations of global brands from emerging countries. And this effect is mediated by the positive association between global identity and globalization. Further, this effect emerged when consumers view global and local cultures as compatible with each other but disappeared when consumers view global and local cultures as oppositional to each other.

The findings have practical implications for global brand marketers from emerging economies to enter developed country markets, and to make their brands real global. Specifically, global identity consumers should be targeted and the compatible view of global and local cultures should be pronounced.

Focusing on global brands from emerging countries, this paper examines the global identity effect in developed country markets for the first time. The finding add new knowledge to the literature of globalization, global branding, and assimilation effect of global identity, and help to reconcile the heated debate on whether country of origin is still relevant to the globalized world.

The purpose of this paper is to explore some specific, current social phenomena in China that may influence consumers’ ethical beliefs and practices, focusing on how some top-down, social and political changes could shape consumer behavior that needs to be understood in the Chinese context.

Extensive literature was critically reviewed to explore recent macro-societal reforms in China and their impact on consumers’ (un)ethical practices.

The authors lay out how China, a government-led society, underwent a series of political reforms resulting in demographic shifts that differentiate it from its western, industrialized counterparts. The authors connect these societal changes with Chinese characteristics to consumers’ ethical evaluations, forming a new angle to understand consumer ethics in China. The authors also draw on two empirical examples to illustrate the argument.

While consumer ethics are often explained by either cultural factors or individual variations, the authors discuss how one’s ethical practice is shaped by one’s social position, which is a product of national-level public policy. The discussions have ramifications for the study of consumers’ social class and ethical practices because they take into account the elusive social positions and ambiguous social class consciousness of the Chinese population that have resulted from social mobility. The discussions may give practitioners a better understanding of the ethical rationale behind consumers’ changing lifestyles especially in the Chinese context.

Personal agency is often considered the hallmark of the independent self. By contrast, interdependent selves are viewed as fitting into groups, adjusting to situations, and minimally asserting themselves. This characterization of the interdependent self as a “non-agent” assumes that personal and group agency are inimical to one another. We propose that group agency does not simply constrain personal agency, it also substitutes for personal agency, coexists with personal agency, and enhances personal agency. Further, we examine how independent selves experience constraint, a similarly underrepresented theme. These arguments introduce more nuanced conceptions of how independent and interdependent selves exercise agency.

Few studies have explored how to foster green customer citizenship behavior. Therefore, the aim of this study was to understand the factors influencing green customer citizenship behavior in a restaurant context.

This study proposes a conceptual model, based on previous studies, hypothesizing that green attributes transparency engenders green brand image and green trust, which together facilitate green customer citizenship behavior. The authors used structural equations modeling with data collected from 312 consumers in Taiwan to do the analysis.

The findings indicate that green attributes transparency plays a strong role in determining green brand image and green trust, which enhance green customer citizenship behavior. Managerial implications to aid businesses in developing strategies to enhance their ability to foster green citizenship behavior among its consumers for competitive advantage is also provided, together with an outline of the limitations of the study.

This study used the concept of stimulus–organism–response to test the stimuli of green attributes transparency to enhance customer citizenship behavior mediated by green brand image and green trust. This study makes two theoretical contributions. First, this study extended the concept of attributes transparency, brand image, trust and customer citizenship behavior to a green context. The authors developed a research framework and confirmed that green attributes transparency facilitate green brand image and green trust, which contribute to green customer citizenship behavior. Second, there is no prior study exploring the relationship between green attributes transparency, green brand image, green trust and green customer citizenship behavior. The empirical support for the model developed in this study is based on empirical data of Taiwan restaurant consumers.

The purpose of this paper is to construct the algebraic traveling wave solutions of the (3 + 1)-dimensional modified KdV-Zakharov-Kuznetsve (KdV-Z-K) equation, which can be usually used to express shallow water wave phenomena.

The authors apply the planar dynamical systems and invariant algebraic cure approach to find the algebraic traveling wave solutions and rational solutions of the (3 + 1)-dimensional modified KdV-Z-K equation. Also, the planar dynamical systems and invariant algebraic cure approach is applied to considered equation for finding algebraic traveling wave solutions.

As a result, the authors can find that the integral constant is zero and non-zero, the algebraic traveling wave solutions have different evolutionary processes. These results help to better reveal the evolutionary mechanism of shallow water wave phenomena and find internal connections.

The paper presents that the implemented methods as a powerful mathematical tool deal with (3 + 1)-dimensional modified KdV-Z-K equation by using the planar dynamical systems and invariant algebraic cure.

By considering important characteristics of algebraic traveling wave solutions, one can understand the evolutionary mechanism of shallow water wave phenomena and find internal connections.

To the best of the authors’ knowledge, the algebraic traveling wave solutions have not been reported in other places. Finally, the algebraic traveling wave solutions nonlinear dynamics behavior was shown.

International research has found that Homeowners Association (HOA) is capitalized in housing price in the West. Is that result applicable in Chinese cities? In China there is also widespread applause for HOA. Will that leave trail in the housing market? This paper aims to answer these questions by presenting empirical evidence from 113 private gated communities in Chongqing, China.

The data set comes from three different sources including a telephone survey. The research methodology includes hedonic models with an endogenous dummy variable of the presence of HOA in a community.

HOA is not capitalized in housing price.

The empirical finding helps to explain why about 80% of private communities in big Chinese cities have not formed an HOA.

This is the first empirical study on HOA capitalization in housing price in China.